Design Brands’ Child: Meet West Elm Work

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00:24:30

June 24th, 2020

24 mins 30 secs

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About this Episode

When Williams-Sonoma saw the potential in crossing from living spaces into work spaces, they partnered their West Elm modern home furnishings with Steelcase to create the fastest growing new brand, West Elm Work. Learn about the design, new business strategy, and growth curve with Paulo Kos, West Elm Work VP Design, and Cheryl Carpenter, West Elm Work VP Business.